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#Capability

Brand & Sponsor Integration

A brand needs to show up inside an artist's content — but the audience didn't come to watch an ad.

When artist, brand and production come together, each brings its own goal. My job is to let all three win: the story stays the artist's, the brand is still seen, and the project lands on time.

When It Fits

  1. 01Artist and brand are both in, each with its own goal.
  2. 02The product needs to be clearly present without forcing the story.
  3. 03The release is tied to a moment — a season, an event or an album.

Proof

7M+

Đừng Về Trễ

Lăng LD × Alpha Works · Project Manager + Brand Partnership

7M+ views

Chơi Ké

Lăng LD × Alpha Works · Brand Partnership & Project Coordinator

2.1M+ views

Khi 22

Ricky Star · Project Manager · Production Designer · Storyboard

Artist, production and sponsor on one line

Approach

01

Start early

The brand's role and the release timing are decided with the story, not after the shoot.

02

The product belongs to the story

It lives inside the world of the story instead of cutting into the frame.

03

One line for three sides

Artist, brand and production share one timeline and one line of communication.

04

Hold both goals

The story isn't turned into an ad, and the brand doesn't disappear.

Other capabilityAI × 3D Product Films →