Hi,
it's Nam Hi again

I'm Nam Hi. It started in 2015 with a GoPro 4 and a drone on a road trip — and I never got out. Over 10 years now in production, through Harley-Davidson, BAEMIN Vietnam, Triumph, Ngô Kiến Huy, Ricky Star. These days people call me a Creative Producer, but what I actually do day to day is a lot simpler than the title sounds.

There's a project I once negotiated pretty green — I didn't lock the terms clearly upfront, partly out of instinct, partly assuming both sides would stay flexible once things got moving. On shoot day, I had to ask for more on the brand's side, which cut right into how the artist and brand were coordinating — and I got chewed out for it, straight up. The whole project ran on drama after that; I lost my grip on both the timeline and the outcome. It still shipped, but the song — one of the best I'd ever helped build, trending at the time, with everything it needed to go much further — never hit the way it could have.

Meeting me for the first time, people often think I'm difficult, sharp, intimidating. Working together tells a different story — I'm easygoing outside of work, but firm on the job: the brief has to be clear, the process has to be right. I don't like it when people cut corners and call it done.

"The brief matters more than the budget."

"Being nice is a personality trait. Scope is scope."